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Social Network Comments Fuel Offline Behavior

4 Juillet 2011 , Rédigé par Sandrine Publié dans #networkings

emarketer

As Facebook users become more engaged with the site, posting status updates and commenting on friends' posts, they are being influenced by what they see. And when it comes to posts about brands or products, more than half of US social network users are taking action after seeing a post related to a company. Full Article

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