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Social Media Strategists Look Hard at ROI this Year

31 Janvier 2011 , Rédigé par Sandrine Publié dans #marketing

The question of return on investment has always plagued social media marketers, but now that serious dollars are on the table for many companies, ROI will become a must-have. Strategists are taking a hard look inward as they evaluate their programs and turn to internal education to improve their efforts. Full Article

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