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Social Media Presence More Important Than Social Media Ads

14 Octobre 2011 , Rédigé par Sandrine Publié dans #marketing

emarketer

Marketers turn to social media to increase branding and word-of-mouth, and about half of social media budgets are used to keep fans engaged rather than acquire new ones. Yet marketers still have concerns about running a brand page on social sites and the effectiveness of word-of-mouth tactics. Full Article

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