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Social Media Key Influencer in Multi-Exposure Purchase Path

20 Février 2012 , Rédigé par Sandrine Publié dans #networkings

emarketer

Companies now understand that to be effective with their marketing efforts, they must reach consumers across a variety of channels and ad formats. Consumer exposure to select channels such as social media—in combination with other ad formats—could greatly affect purchase consideration, and ultimately the size of the purchase. 
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