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Social Media Advertisers Still Rely on Search for Budgets

12 Août 2011 , Rédigé par Sandrine Publié dans #marketing

e marketer

While marketers often execute paid social media programs in-house, paid search agencies are the second most popular managers of these initiatives. To fund such efforts, social media budgets are still most often pulling from search budgets. Will these two areas compete for time and money, or integrate to improve both sides? Full Article

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