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Luring B2B Sales Leads With Content Marketing

21 Juin 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer

This year, while B2C marketers look to refine their client retention strategy, their B2B counterparts will focus their sights on lead generation. Research indicates lead gen marketers are using educational content like white papers, webinars and blog posts to stock their B2B sales pipelines.
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