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les dépenses online marketing dans le monde

14 Juin 2011 , Rédigé par Sandrine

US Keeps Lead in Online Ad Spend, But Global Growth Quickens

Despite gains abroad, US advertisers will remain the world's biggest spenders of online ad dollars, accounting for nearly 40% of global online ad spending through 2015. Regions like the Middle East and Africa, Latin America and Asia-Pacific will see spending grow more quickly during the forecast period, but won't approach North America in overall outlays.
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