le coût d'une campagne twitter

The real cost of a Twitter ad campaign

iMedia UK By Dave Chaffey on January 03, 2012

A leaked email from Twitter reveals the true cost of advertising on the micro-blogging site.

These are the costs revealed in the leaked email from Twitter's ad sales department:

• Cost of $2.50 and $4 per follower
• $0.75 to $2.50 for each click, favourite, retweet or reply.
• Commitment to a minimum campaign spend of three months and $15,000

Since Twitter introduced its advertising through its Promoted Tweets we've had questions from marketers about costs and whether the service would become available to advertisers with smaller budgets as is possible through Adwords, Facebook and LinkedIn.