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How Valuable Are Social Media Sponsorships?

28 Août 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer

Social media sponsorships, or paying for mentions in social media, have become a more common practice, as marketers are willing to pay for mentions on platforms including blogs, videos, Facebook, Twitter and check-in services. Additionally, they are putting a monetary value on such sponsorships, with blogs and videos leading the pack. Full Article

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