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How Social Media Marketers Can Make the Most of Monitoring Tools

18 Août 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer

Many marketers use a mix of tools to monitor their social media efforts, but using a single campaign management suite also has benefits. Either way, using the right tools is only the first step. Marketers must be prepared to work in a collaborative way across functions, take the data collected and make it actionable for their companies. Full Article

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