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French Consumers Exposed to 191.6 Billion Display Ads During Q3 2010

29 Novembre 2010 , Rédigé par Sandrine Publié dans #marketing

 


Comscore

Vivendi is Top Display Advertiser with More Than 2 Billion Impressions Served

Paris, France, November 29, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the French online display advertising market for Q3 2010, using comScore’s Ad Metrix services. The data revealed that French internet users received more than 191 billion display ads during the quarter.

“Following the ad recession that occurred from late 2008 through most of 2009, we are now seeing a strong resurgence in the online display ad market in France,” said Delphine Gatignol, Senior Director for comScore in France. “A key driver of this growth is the social media sector, which is becoming an increasingly powerful marketing channel for brands and an attractive platform for display advertising.”

Facebook Ranks as Top Display Ad Publisher in France
Facebook.com carried more display ad impressions than any other online publisher during Q3 2010 with more than 38 billion display ad impressions, representing 19.9 percent market share. Microsoft Sites ranked second with over 11 billion impressions (6.2 percent), followed by Orange Sites with 5.8 billion impressions (3.0 percent) and Google Sites with 4.6 billion impressions (2.4 percent).

Top 10 French Online Display Ad* Publishers
Q3 2010
Total France - Home and Work Locations
Source: comScore Ad Metrix
Total Display Ad Impressions (MM) Share of Display Ad Impressions
Total Internet 191,608 100.0%
Facebook.com 38,219 19.9%
Microsoft Sites 11,823 6.2%
Orange Sites 5,810 3.0%
Google Sites 4,633 2.4%
Yahoo! Sites 4,199 2.2%
Groupe Spir Communication 3,756 2.0%
Skyrock 3,002 1.6%
Groupe Amaury 2,468 1.3%
Groupe TF1 2,163 1.1%
Groupe Pages Jaunes 1,825 1.0%

*Display ads include static and rich media ads; excludes video ads, house ads and very small ads (< 2,500 pixels in dimension)

Vivendi Ranks as Top French Display Advertiser in Q3 2010
In the third quarter, Vivendi, which among others owns French mobile phone company SFR and the French premium pay television channel Canal Plus, was the top online display advertiser with nearly 2.1 billion impressions, representing 1.1 percent of French display ad impressions. Orange held the second position with 1.9 billion (1.0 percent), followed by online dating site MeetIC with 1.8 billion (1.0 percent) and Société Générale with 1.7 billion (0.9 percent).

Top 10 French Online Display Advertisers
Q3 2010
Total France - Home and Work Locations
Source: comScore Ad Metrix
Total Display Ad Impressions (MM) Share of Display Ad Impressions
Total Internet 191,608 100.0%
Vivendi 2,064 1.1%
Orange Sites 1,862 1.0%
MeetIC - Match 1,824 1.0%
Societe Generale 1,674 0.9%
BNP Paribas 1,365 0.7%
eBay 1,364 0.7%
Groupe PPR 1,347 0.7%
Otto Gruppe 1,282 0.7%
Credit Agricole 1,243 0.6%
Microsoft Sites 1,237 0.6%

 

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