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Evolution du social media dans les budgets US

25 Février 2011 , Rédigé par Sandrine Publié dans #marketing

How Well Is Social Media Fitting into the Marketing Mix?

Social media will increasingly become a bigger part of companies' overall marketing budgets, with service companies planning the largest increases. But as social media gains traction within the marketing mix, many CMOs are reporting that there is still work to be done in terms of integrating social media into overall corporate strategy.
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