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Customer Data, Social Media Top Marketing Priorities for CMOs WW

15 Novembre 2011 , Rédigé par Sandrine Publié dans #marketing

Emarketer

As the online advertising and marketing space continues to surge, marketers must work hard to quickly master the latest wave of ad opportunities and technologies. Currently, social media and an anticipated explosion of consumer data remain the two technology areas CMOs worldwide are most unprepared for—and most committed to investing in. 
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