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Case Study: Geo-Targeted Shoppers Show Strong Purchase Intent

21 Septembre 2011 , Rédigé par Sandrine Publié dans #marketing


eMarketer analyzes a mobile location-based marketing campaign from AT&T in partnership with Placecast. Opt-in participants who received geo-targeted messages, offers, rewards or coupons via mobile had high conversion rates—and satisfaction with the program. Full Article

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