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B2Bs Still Struggle to Tie Leads to Marketing Touchpoints

7 Juillet 2010 , Rédigé par Sandrine Publié dans #marketing

Business-to-business firms are split on the sophistication of their marketing effectiveness measurement, with about one-third failing to look at ROI or other financial metrics at all in favor of traditional marketing measurements. That can have a big effect on how good marketers are at accurately tracking their lead generation performance. Full Article

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