Suivre ce blog Administration + Créer mon blog

Worldwide Ad Market Approaches $500 Billion

14 Juin 2011 , Rédigé par Sandrine Publié dans #marketing

dasn emarketer Worldwide advertising spending will grow 3.9% this year to just shy of $500 billion, eMarketer estimates, and the online market will account for an ever larger share of the total. By 2013, more than $100 billion will be spent on online...

Lire la suite

les dépenses online marketing dans le monde

14 Juin 2011 , Rédigé par Sandrine

US Keeps Lead in Online Ad Spend, But Global Growth Quickens Despite gains abroad, US advertisers will remain the world's biggest spenders of online ad dollars, accounting for nearly 40% of global online ad spending through 2015. Regions like the Middle...

Lire la suite

Twitter se développe mais a du mal a prendre...

10 Juin 2011 , Rédigé par Sandrine Publié dans #networkings

Twitter's Awareness vs. Usage Problem Twitter usage in the US is gaining, but slowly. Now 4 years old, the service still has a major disconnect between a highly successful media presence that has built awareness almost to saturation and actual usage,...

Lire la suite
<< < 1 2