Worldwide Ad Market Approaches $500 Billion
dasn emarketer Worldwide advertising spending will grow 3.9% this year to just shy of $500 billion, eMarketer estimates, and the online market will account for an ever larger share of the total. By 2013, more than $100 billion will be spent on online...
les dépenses online marketing dans le monde
US Keeps Lead in Online Ad Spend, But Global Growth Quickens Despite gains abroad, US advertisers will remain the world's biggest spenders of online ad dollars, accounting for nearly 40% of global online ad spending through 2015. Regions like the Middle...
Twitter se développe mais a du mal a prendre...
Twitter's Awareness vs. Usage Problem Twitter usage in the US is gaining, but slowly. Now 4 years old, the service still has a major disconnect between a highly successful media presence that has built awareness almost to saturation and actual usage,...