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How Facebook Brand Fans Interact Post 'Like'
(27/09/2011
publié dans : networkings
)
emarketer Companies spend time and money to encourage consumers to 'like' their pages on Facebook and other social sites. And more consumers are doing so, but they are also hungry for interaction ... -
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Mobile Wallets Move Closer to Reality
(27/09/2011
publié dans : high tech
)
emarketer A new eMarketer report examines the state of the rapidly changing mobile payments market, where a number of industry players are vying for the opportunity to facilitate billions of ... -
B2B Buyers Research Purchases on Multiple Screens
(27/09/2011
publié dans : marketing
)
Emarketer B2B purchases—particularly those for high-cost items such as technology solutions and industrial supplies—require careful research and consideration. Most often, buyers go online to ... -
Case Study: Geo-Targeted Shoppers Show Strong Purchase Intent
(21/09/2011
publié dans : marketing
)
emarketer eMarketer analyzes a mobile location-based marketing campaign from AT&T in partnership with Placecast. Opt-in participants who received geo-targeted messages, offers, rewards or coupons ... -
As Social Spending Rises, Which Metrics Are CMOs Focusing On?
(17/09/2011
publié dans : marketing
)
emarketer Marketers expect higher percentages of marketing budgets to be spent on social media over the next five years. As investment in social increases, CMOs are testing more measurement ... -
Age, Gender Affect Whether Consumers Will 'Like' an Ad
(09/09/2011
publié dans : marketing
)
emarketer Facebook ads often include links to automatically "like" a brand, and younger consumers take advantage of that shortcut more often than those older than 50. Marketers can leverage this ... -
How Social Media Users Engage with Marketers on Twitter
(02/09/2011
publié dans : marketing
)
Emarketer Twitter is continuing to evolve its advertising platform, allowing brands to interact more with consumers. But how do consumers want to use the site to talk to these companies? Few say ...
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