emarketer
Social gaming has taken off, and eMarketer estimates more than 60 million US consumers will play such games this year. Who is playing, how does the overall social game audience differ from the mobile social audience, and how much are gamers willing to shell out for virtual goods? Full Article
40% entre 30 et 50 ans !!!
emarketer
Marketers turn to social media to increase branding and word-of-mouth, and about half of social media budgets are used to keep fans engaged rather than acquire new ones. Yet marketers still have concerns about running a brand page on social sites and the effectiveness of word-of-mouth tactics. Full Article
Emarketer
The second annual edition of eMarketer's "Global Media Intelligence Report" highlights how the economy has continued to affect the media and marketing landscape around the globe, and how mobile will be a bright spot of growth in many emerging countries. Full Article
emarkter
The company website is a top lead source for B2Bs. Though many benchmark website lead gen effectiveness on the quality of leads, the majority of marketers fail to track key site metrics that help them to better determine such quality.Full Article
Healthy H1 2011 Gains Put US Online Ad Spending on Track for Record Year
As the US wrestles with a troubled
economy, the online advertising industry is enjoying considerable revenue growth. Search and display recorded double-digit revenue gains from H1 2010 to H1 2011. Advertising increases appeared
across all major industries except consumer packaged goods (CPG) and pharma and healthcare.
Full Article
emarketer
Companies spend time and money to encourage consumers to 'like' their pages on Facebook and other social sites. And more consumers are doing so, but they are also hungry for interaction after that initial like. How are these fans staying connected with the companies they care about and, conversely, what will turn them away? Full Article
emarketer
A new eMarketer report examines the state
of the rapidly changing mobile payments market, where a number of industry players are vying for the opportunity to facilitate billions of dollars in consumer transactions each
year.
Full Article
Emarketer
B2B purchases—particularly those for
high-cost items such as technology solutions and industrial supplies—require careful research and consideration. Most often, buyers go online to gather information and seek peer advice. But they
are also using smartphones to gather purchase information.
Full Article
emarketer
eMarketer analyzes a mobile location-based marketing campaign from AT&T in partnership with Placecast. Opt-in participants who received geo-targeted messages, offers, rewards or coupons via mobile had high conversion rates—and satisfaction with the program. Full Article
emarketer
Marketers expect higher percentages of marketing budgets to be spent on social media over the next five years. As investment in social increases, CMOs are testing more measurement tactics and metrics to determine how successful these programs are. Full Article
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